Available to MCP agents in the opt-in
podcast_advertising category as particle_company_get_podcast_ad_presence, particle_podcast_get_sponsors, and particle_podcast_get_sponsor_leaderboard.Per-company advertising
The fastest way to see how a single company shows up as a sponsor:Response (truncated)
read_type_breakdown distinguishes host-reads from pre-recorded spots. placement_type distinguishes PRE_ROLL / MID_ROLL / POST_ROLL. recent_ads includes per-product attribution where the read called out a specific product line, plus segment timing within the episode — see Per-episode ads below for details.
Per-podcast advertising summary
Same idea, inverted — for a single podcast, who’s sponsoring it?Response (truncated)
Per-episode ads
When you already have an episode in hand — for example, drilling in afterlist-episodes or after a transcript-based search — fetch the individual ad reads detected in that episode:
Response (truncated)
company resolves the sponsor read to a knowledge-graph company so you can join against company endpoints. Network promos (cross-promotion of other shows in the same network) are filtered out. For rolled-up views across episodes, see Per-podcast advertising summary and the Sponsor leaderboard below.
Each ad carries the segment timing — start_seconds, end_seconds, duration_seconds — measured against the episode timeline. That’s enough to align ads with the transcript, measure read length, or join with the raw audio offset for downstream analysis.
Sponsor leaderboard
The most-active sponsors across the catalog:Response (truncated)
metric (ad_count, podcast_reach, or episode_reach) to change the ranking dimension; by since / until to scope to a time window; or by company_id to constrain results to one sponsor’s brand family.
Sponsor co-occurrence
Which sponsors run alongside each other on the same episodes — a useful signal for media-buying overlap, attribution analysis, or competitive positioning:Response (truncated)
Sponsor lookup
Resolve a sponsor by domain, slug, or canonical ID, then list the podcasts they sponsor:Related
- Companies → Overview — resolve any company by ticker, domain, or CIK before pulling its ad presence
- Concepts → Pricing weight — advertising endpoints are priced higher per call
- Knowledge graph → Entities — sponsors map to entities for cross-content tracking