In the
podcast_advertising category, which is opt-in — it is callable by name on any connection, but only advertised on tools/list when selected via ?include=podcast_advertising. See Tool sets & discovery.particle_company_get_podcast_ad_presence. For top advertisers across the catalog use particle_podcast_get_sponsor_leaderboard.
Inputs
Output
A markdown document with## Sponsors of <podcast_id> and KV lines for **Total ads:**, **Unique sponsors:**, **Episodes with ads:**, **Avg ads/episode:** (two decimals), **Read mix:** (host-read vs pre-recorded counts). A ### Top sponsors section follows with bullets formatted Sponsor (company_id) — N ads across M episodes. The parenthetical is the domain-preferred company_id, falling back to the knowledge-graph company_slug when the company has no domain, and appears only when the sponsor resolved to a known company. Both fields ride in the JSON output: company_slug is the stable handle to build links with, company_id the recognizable one to show a reader.
Sample (podcast_slug="all-in"):
Example
Related
- REST equivalent:
GET /v1/podcasts/{id}/advertising. - Inverse view:
particle_company_get_podcast_ad_presence. - Cross-catalog ranking:
particle_podcast_get_sponsor_leaderboard.